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What is an IPO?

Published: October 21, 2025
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The basics of initial public offerings

A stock is a percentage of a company. When buying a stock, also known as an equity, an investor is buying a piece of the company as a share. The share price of the company is based on how much the company is estimated to be worth and how many shares are being issued. When the share is bought, the company gets to keep the money made while the share continues to be sold on an exchange.

What is an IPO?

IPO stands for initial public offering. This is the first sale of the stock issued by a company to the public. Before the IPO step, a company is considered private. There aren’t that many shareholders when the company is private, usually consisting of early investors (which are the founders and their network of friends and family) and professional investors, like venture capitalists or angel investors. When stocks of the company are offered to be purchased by the public, it starts the journey as an IPO. The public is everyone else who wasn’t involved in the earlier stages of the investment process. An IPO is also referred as “going public.” When a private company goes public, it gives up some of its benefits. This is why many small and medium businesses choose to stay private. One benefit of being a private company is not having to disclose much financial or accounting information about the company. Luckily, it is relatively affordable to run a private company. Large companies can also be private. IKEA and Hallmark are good examples of large companies that never went public. If companies can run successfully without an IPO, why wouldn’t they? A lot of money can be raised when going public and it allows the company to grow and expand. Though there are ways for private companies to earn money, the IPO option is the best and easiest way to raise large amounts of money for a company. A lot can happen financially for a company that goes public. For one, due to increased scrutiny from investors and financial analysts, public companies have lower and more favorable interest rates when they issue debt. Also, if there is high demand for a company, a public company can issue more stock in a secondary offering. IPOs are attractive for investors as well. Trading on an open market means liquidity. Shareholders of private companies find it difficult to sell their shares and value their shares. There are ready buyers on the stock market with known price and transaction data.

How a company goes public

A company cannot just decide one day that it is going to go public and begin selling shares on the public market. There are many steps that have to take place first. Before the process, a company thinks carefully and analyzes that the IPO option will maximize the returns of early investors and raise the capital it needs to succeed. This means that there are already prospects of growth when the IPO decision is made, with investors waiting to buy some shares. Those who are directly given the IPO are able to buy it at the IPO price, usually much less expensive than the market price. To do this, the company hires an investment bank that underwrites the process via debt or equity. This is like a broker that stands between companies and the investing public to sell and market the initial shares. Before the company can do that, however, it must meet certain criteria. The company’s management and team should be able to:
  • Guide the company once it’s public, growing the company’s business with an eye to the public marketplace
  • Obtain audited financial statements using IPO-accepted accounting principles
  • Develop proper corporate governance, including an independent board of directors and qualified officers
  • Time the IPO decision to take advantage of favorable IPO windows

Investing in an IPO

IPOs allow the public to invest in and profit from the growth of a company. Many investors are finding that IPOs are a great way to make money, but it’s not for those looking to make a quick buck. The focus of IPOs now is long-term investment. Many experts say that investing in IPOs can be risky by nature. Here is some advice: Do your research– Make sure you get as much information on the company as you can, which can be difficult when the company is in the planning stages of going public. Researching the company, competitors, press releases from the past, and overall success can be a good first step. Choose a company with strong brokers A company with a strong underwriter and investment bank is generally trustworthy, though that’s not guaranteed. Be careful with companies with smaller, unknown brokerages. Be cautious– If you feel something is off, chances are it is. There is a lot of uncertainty surrounding IPOs, mostly due to lack of information.

Alpen Partners International is an SEC-registered investment advisor

Alpen Partners International, the sister company of Alpen Partners, is now a registered investment advisor with the U.S. Securities and Exchange Commission (SEC). Together with our partner Swiss private banks, our company can now offer the full Swiss private banking experience to American clients, both resident and non-resident. Building on many years of experience in private banking in Switzerland, Alpen Partners International provides investment advisory services to U.S. clients. Swiss banking is highly regarded around the world, well known for being sophisticated and discreet. In 2017, it was reported that $7.5 trillion in assets are held in Swiss banks, and almost 51% of that is generated from clients outside of the country. Choosing Switzerland as a banking destination is choosing years and years of financial stability and growth. The advantages of having an account in Switzerland include currency and investment diversification, asset protection, and the possibility to deposit assets in some of the oldest and best-capitalized banks in the world. All investments involve certain risks. All investments carry the potential for financial loss, including the loss of the principal amount invested. Past performance should not be viewed as an indicator of future results. Market conditions and broader economic factors can significantly impact the value of investments. Investments in international markets are subject to additional risks, such as currency exchange fluctuations, political or economic instability, and variations in accounting practices. Alternative investments, including but not limited to hedge funds, private equity, and real estate, may be illiquid, speculative, and are not suitable for all investors. The above information should be considered before making any investment decisions. All posts and publications are for your information only and are not intended as an offer, promotion, or solicitation to buy or sell any financial instrument or perform any other financial transactions. All information and opinions expressed in posts and publications reflect our current views as of the date of the publication and may be liable to change without notice.

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Wealth Management

Following the establishment of his Swiss banking structure, David required a coordinated framework to manage assets across jurisdictions while maintaining compliance with U.S. reporting obligations.

Alpen integrated his assets into a Swiss wealth management structure tailored for internationally active clients. The focus was on aligning investment strategy, currency exposure, and financial planning within a single cross-border framework.

Through Alpen’s wealth management services, David gained access to

  • Global investment advisory, allowing participation in international markets while considering U.S. regulatory requirements
  • Multi-currency portfolio management, reducing reliance on a single currency exposure
  • Cross-border financial planning, supporting his relocation and long-term wealth objectives
  • Centralized oversight of assets held with Swiss custodian banks

Switzerland’s stable political environment, strong financial sector, and long-standing expertise in wealth management provided a reliable foundation for administering David’s international assets.

Offshore Banking Structure

With the Swiss account in place, Alpen integrated it into a broader offshore banking structure designed for diversification and asset protection.

This framework allowed David to

  • Hold assets across multiple currencies
  • Access international investment opportunities
  • Diversify assets outside a single jurisdiction
  • Ensure the highest standards of financial privacy while maintaining full transparency for international reporting

The Swiss banking environment also offered political stability, robust financial regulation, and a historically strong currency base.

Relocation and Swiss Residency Path

As part of his relocation planning, David explored the process of establishing residency in Switzerland. For non-EU citizens such as U.S. nationals, residency typically requires either employment in Switzerland, the establishment of a local company, or a negotiated tax arrangement with cantonal authorities.

Working alongside local legal and tax advisors, Alpen helped David evaluate the available options and coordinate the financial aspects of the move. This included aligning banking structures, documenting international assets, and preparing financial disclosures required during the residency process.

Swiss Bank Account Setup

Opening a Swiss bank account as a U.S. client follows a defined onboarding process based on regulatory requirements and internal bank standards. This includes identity verification, source-of-wealth documentation, and alignment with international reporting frameworks. It also involves coordination with the selected institution, including the negotiation of account terms and applicable fee structures.

Alpen supported David throughout this process by coordinating each step

  • Assessing eligibility and identifying Swiss private banks experienced with U.S. clients
  • Preparing and reviewing required documentation, including passport verification, financial history, and source-of-funds evidence
  • Advising on account structures (e.g. personal vs. investment accounts) aligned with his objectives
  • Coordinating communication with the selected bank and managing the submission process

As part of the onboarding, David was required to provide detailed documentation regarding his financial background and the origin of his assets. Minimum deposit thresholds and internal bank criteria were also considered when selecting the appropriate institution.

Once all documentation was complete and approved, the account opening process typically took approximately 1–2 weeks. Alpen then coordinated the initial asset transfers and ensured a smooth transition from existing banking relationships.