In the latest HSBC global survey of 2,939 business owners with at least USD 2 M in investible assets or a total net worth of USD 20 M during April and May of this year, a whopping 57% reported they were considering adding a new residence over the next 12 months, up from 55% in last year’s survey. Motivations for relocation go well beyond financial considerations—quality of life, access to education, and personal security ranked among the top reasons for moving.
Switzerland: A destination for lifestyle, business, and long-term planning
Switzerland remains a leading destination for entrepreneurs, families, and professionals seeking a balanced environment for lifestyle, business, and long-term wealth planning. According to the latest HSBC Global Business Owner Survey, motivations for relocation extend well beyond tax or cost advantages—quality of life, education, security, and opportunity consistently rank higher.
With its political stability, advanced infrastructure, and commitment to transparency, Switzerland aims to provide a structured setting for individuals looking to align personal and professional ambitions. The same survey noted that 57% of respondents plan to add a new residence within the next year—a sign of increasing global mobility among high-net-worth individuals.
Global wealth planning and mobility with Alpen
At Alpen, we recognize that wealth management today is inherently global. Our clients are not just investors—they are entrepreneurs, business owners, and families making strategic decisions about where to live, invest, and build their futures.
We support clients throughout Switzerland, Europe, the Middle East, and Asia, helping them explore new residencies, evaluate business jurisdictions, and navigate complex regulatory environments. This holistic approach enables individuals and families to plan with clarity in an interconnected world.
Expanding horizons: Residency and business setup beyond Switzerland
While Switzerland is often at the heart of international wealth planning, many clients also explore opportunities in Europe, e.g. Portugal, Italy, Monaco, as well as the Middle East, Asia and other destinations. Each destination offers distinct advantages, from lifestyle benefits and family security to business-friendly structures and evolving residency programs.
Alpen assists clients through every step, connecting them with trusted local experts, in line with regulatory compliance, and coordinating logistics across borders. This network-driven strategy allows clients to build global footprints aligned with their financial and personal objectives.
Switzerland’s business landscape: Stability meets innovation
Switzerland’s economic stability, skilled workforce, and transparent legal system make it a preferred base for international entrepreneurs. Regions such as Zurich, Geneva, and Zug each offer unique strengths, from financial services and diplomacy to technology and innovation.
With its central European location and advanced connectivity, Switzerland serves as both a launchpad for international business and a secure environment for long-term operations. Entrepreneurs appreciate the country’s combination of structure, efficiency, and global reach.
Lifestyle and environment: Quality beyond numbers
When evaluating relocation, affluent families consistently highlight Switzerland’s quality of life. Safety, environmental cleanliness, cultural diversity, and proximity to nature make it one of the most desirable countries to live in. Switzerland’s world-class education and healthcare systems, coupled with efficient public services and international accessibility, create an environment where personal and professional life can coexist harmoniously. Whether residing in lakeside Zurich, cosmopolitan Geneva, or the alpine regions of Graubünden and Valais, residents find a balance between modern comfort and natural beauty.
Integrated wealth, residency, and business strategy Alpen offers an integrated advisory model—combining cross-border wealth management, business structuring, and international residency planning. Many clients use Switzerland as their anchor while expanding strategically into other jurisdictions.
Through our SEC registration in the United States and our presence across Europe and the Middle East, we provide coordinated, compliant guidance for international investors. Each plan is tailored to align financial structure, family priorities, and long-term sustainability.
Market conditions and broader economic factors can significantly impact the value of investments. Investments in international markets are subject to additional risks, such as currency exchange fluctuations, political or economic instability, and variations in accounting practices. Alternative investments, including but not limited to hedge funds, private equity, and real estate, may be illiquid, speculative, and are not suitable for all investors.
The above information should be considered before making any investment decisions.
All posts and publications are for your information only and are not intended as an offer, promotion, or solicitation to buy or sell any financial instrument or perform any other financial transactions. All information and opinions expressed in posts and publications reflect our current views as of the date of the publication and may be liable to change without notice.
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